Realising there was more to life than Basildon town centre, I escaped Essex through a degree in Advertising. After two years in London learning the ropes as a writer, I threw a dart at an inflatable globe. Sydney was no let down: snorkelling, freelancing and more recently, leading integrated campaigns as Head of Copy at TRACK-DDB SYDney.
CLIENTS
Agri: DuPont, Pfizer, MLA.
Auto: Audi, VW, Lexus, Toyota.
Charity: Blood Service, Cancer Council, Greenpeace, Keep Australia Tidy, Starlight, UNICEF, WWF.
Education: Macquarie Uni.
Finance: AMEX, ANZ, CitiBank, CBA, GE, MasterCard, NAB, Westpac Group.
Government: Arncliffe Community Centre, ASIC, RMS.
Insurance: Allianz, AXA, NRMA, Westpac Group.
Medical: Ammcor, Bayer, Boehringer Mannheim, Cellestis, CREON, J&J Medical, Natrelle, Pharmacare, Tobi.
Real Estate: Arup, Associate Real Estate Council, McGrath.
Retail: The Australian, AUSTAR, BWS, Canon, Carefree, Coles, DHL, Frytol, Macca’s, Omo, Pedigree, Qantas, smh.
Tech: IBM, Microsoft. Telco: Optus, Telstra, Virgin Mobile, Vodafone.
Tourism: French Tourist Bureau, NT Tourism.
Other: BlueScope Steel, CCH, EmpowerNET, SEEK.
References
Matt Chandler, DDB Deputy ECD.
Chiquita King, Co-founder, Coffee Cocoa Gunpowder. “Den is one of those very rare and special humans that makes every problem seem effortless to solve. I've never seen her fuss. No matter the brief or the ask, she leans in with maturity, experience and a spirit of generosity that never fails to deliver. Den is someone you want in your team, on your business or on the problem. I would work with her again in a heartbeat.” LinkedIn.
Justine Metcalfe, Creative Partner, YOLO Australia. "It’s always tricky penning a referral letter for a writer. And particularly a fabulous one like Den Tych. If the truth be known, she’d do a much better job at it than me. Firstly, it’d be pithy, intriguing and insightful. It might have surprised you, arrested you or even challenged you. Whatever its approach, you’d be wanting to read on. It would have been written like a real conversation - only you would have been deliberately and unknowingly led on a carefully constructed journey, left looking for a phone to make the ‘call to action’. And it wouldn’t have taken her a week to get around to doing it, like it has me. Den just makes stuff happen. It would have been briefed, researched and solved 10 different ways - in a day. But, best of all, it would have been done with enthusiasm, professionalism and having a whole lot of fun along the way".
Tanja Pearl, Freelance Producer: “Den's one of my favourite copywriters to work with. She's smart, funny, to the point, asks the right questions and gets the job done without fuss”. LinkedIn.